Aveda

Kaufmann

Martin Kaufmann has been appointed general manager, Aveda North America. He will lead the acceleration of Aveda’s growth in North America, with oversight of Aveda Retail and Institute Development, North America salon/spa sales and education, new business and North America applied marketing teams. Kaufmann has more than 17 years of experience in the professional and consumer beauty industries, and has held positions at The Gillette Company, Clairol Professional, Wella American Classics and Johnson Products, among others. Most recently, he served as a business strategy and marketing consultant to international organizations and private companies.